There are two ways I could start this post.
One is generic and tells you what you can expect to encounter. Maybe it includes a list of points I’m going to make.
The other one is designed around *you* and addresses your pain points and offers you the information you’re looking for.
Which one are you more likely to respond to?
An opening that is engaging, personalized, and relevant leads to more conversations. And that’s true whether it’s coming from a human or a bot. In fact, 77% of B2B sales and marketing professionals believe personalized marketing experiences improve customer relationships.
A great bot hook can make or break a conversation. And a missed conversation can mean missed revenue.
But, don’t worry. We won’t let that happen to you.
We worked with Conversational Marketing experts here at Drift to create a Book of Hooks you can leverage to build bots that get results.
Use these hooks to target a broader audience. The “engage all” playbook is designed to capture all those visitors that don’t meet other, more specific criteria and is generally recommended for your first Drift playbook. To start those initial conversations, keep your question open-ended without asking too much of your visitors.
Can I ask you a quick question? *recommended Want to know something cool? 
Quick question! What would you do with 40% more leads? Looking into [solution type]?Not every visitor is going to convert on the first visit to your website. So when repeat visitors make their way back to your website, give them a greeting designed specifically for them. Because these are the people coming back for more – and you should acknowledge their interest. Try one of these hooks to talk them:
Welcome back! Are you ready to get started with [solution name]? Welcome back! Would you like to speak to a human right now?Want to help visitors skip the form and start talking to your team instead? Use this bot on your “contact us” or other form pages to improve conversions and have more conversations. Give your visitors a faster alternative to a form with one of these friction-removing hooks:
Want to skip the form and chat with someone now? I can help you can skip the form and book a demo now!
ProTip: Learn how Drift Fastlane lets you qualify buyers in real-time. Use Fastlane to drive more pipeline from your lead forms.
No purchasing decision is ever made without reviewing pricing options (and maybe some negotiation). Bots on pricing pages let you talk to those visitors who are expressing a high-intent to purchase. Whether your pricing is straightforward or custom, use one of these hooks to grab your visitor’s attention and direct them to the right resources:
Have any questions about our plans or pricing?Your solutions page is a huge opportunity because it’s where a prospective buyer is going to learn more about the problems you can solve for them. It’s safe to say you’ve probably spent some time putting these solutions into context for your visitors in your website copy, but don’t forget to include that context in your bot, too. Use one of these hooks to show a prospective customer how your solution can solve their problems:
Want to learn more about our solutions? Want to make your life easier with [solution name]? Let’s talk with a human right now!
Gauri Iyengar
