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The Iron Horse blog.

Insights and best practices for winning in the new go to market.

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The next evolution of GenAI is happening. Let's go!

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Essential Reads

Uzair Dada on why he's excited about how GenAI is transforming B2B marketing.
Samir Mehta on how AI agents will reshape B2B buying.
Amber Keller on the missing link in your campaign strategy.
Monica Behnke on mastering audience-centric marketing in 2025.
Three effective email nurtures you should steal today.

Insights.

The next evolution of GenAI is happening. Let’s go!

Read Time: 7 Mins

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The invisible buyer: How AI agents will reshape B2B buying.

Read Time: 5 Mins

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Content journey mapping is the missing link in your campaign strategy.

Read Time: 8 Mins

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How to make your content campaigns deliver the results you want.

Read Time: 6 Mins

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Mastering audience-centric marketing in 2025. (Or what B2B marketers can learn from pickleball.)

Read Time: 6 Mins

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How much effort should I put into AI prompting? An experiment.

Read Time: 9 Mins

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Why ABM programs fail.

Read Time: 5 Mins

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The critical role of market segmentation in uniting teams for B2B success.

Read Time: 4 Mins

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Practices for ABM.

Content for ABM: Engage your buyers every step of the way.

Read Time: 10 Mins

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The ABM tech stack: How to start small and scale.

Read Time: 7 Mins

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9 Tips to elevate your ABM campaigns with engaging webinars.

Read Time: 7 Mins

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How to use intent data across the customer lifecycle.

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Practices for Developer Marketing.

A diverse group of business professionals, representing the many people who play a role in the GenAI buying group.

Understanding the GenAI Infrastructure buying group.

Read Time: 8 Mins

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A pair of hands type on a laptop, building the future of GenAI developer marketing.

Using developer marketing to earn your place in the GenAI stack.

Read Time: 5 Mins

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[Infographic] The top 4 content types developers are genuinely interested in.

Read Time: 1 Min

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Tech vs developer marketing, and why to use both.

Read Time: 8 Mins

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Practices for Demand Gen.

The only three AI prompting frameworks you’ll ever need.

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6 Things B2B marketers should know about sales emails.

Read Time: 4 Mins

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FAQs about Iron Horse’s content marketing strategy services.

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The secret to creating middle of the funnel content that engages.

Read Time: 6 Mins

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Practices for Marketing Ops.

Someone types at a laptop, while a blue checkmark hovers, indicating they've completed a marketing automation field audit.

Marketing automation field audits: What they are and why you need one.

Read Time: 6 Mins

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Everything you need to know about Marketo tokens.

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data hygiene best practices to help keep a tidy MAS database

Does your marketing database need an annual checkup?

Read Time: 5 Mins

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Why and how to archive assets in Marketo.

Read Time: 6 Mins

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Culture.

24 things we learned to do better this year: work and life edition.

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Inside Iron Horse: Meet Maria Gianotti.

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Inside Iron Horse: Meet Alex Jonathan Brown.

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Inside Iron Horse: Meet Madison Shaw.

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