Webinars

Thought leadership conversations focused on real-life B2B use cases.

WEBINAR

Building the B2B Investment Blueprint for Growth in 2024

Explore why B2B decision-makers are transitioning from chasing new logos to nurturing existing customer relationships, and delve into their planned investments to fuel growth in 2024. 

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WEBINAR

Demystifying Privacy Regulations for B2B Marketers

Iron Horse CEO Uzair Dada and Goodwin Law Partner Boris Segalis discuss the latest insights on privacy regulations to help you stay ahead and compliant—so you can focus on your role as a marketer.

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WEBINAR

Get Inside Buyers’ Heads When Making Purchase Decisions

Iron Horse, Demandbase, and Sales Hacker have teamed up to explore the results from the Enterprise Growth Alliance’s 2023 Buyer Insights Report and provide strategies for accelerating your prospects’ path to purchase.

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WEBINAR

Creating the Self-Serve Journey Your Prospects Want

Your buyers are more interested than ever in doing their own research. How can you make sure that you’re the best solution they find?

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Innovation Labs

EGA partners break down technology silos and showcase their connected solutions—all while displaying how to use their technologies together to deliver end-to-end buyer experiences.

Innovation Lab

TechTarget + Demandbase

Intent data is important, but multi-layered intent really lets your sales and marketing teams shine.

Learn how TechTarget and Demandbase are teaming up to give you more insight and a better picture of your prospects.

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Unboxing Series

Get an exclusive preview and demonstration of EGA partners’ new products, services, or solutions to understand what new releases actually mean in practice.

Unboxing Session

Bring Layered Intent to Life with Uberflip

Your marketing tells a story. With the right intent data, you can make sure it’s the one your prospects need to hear. Learn how UberFlip leverages intent data to deliver the right content at exactly the right time.

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Unboxing Session

Maximize the Value of Your Post-event Marketing Assets

Extend the benefit of virtual events and webinars. Learn how with Goldcast’s new Content Lab, you can automate the process of creating and editing event content to drive more significant and ongoing value in your derivative marketing assets.

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