Innovation Lab

TechTarget + Demandbase

TechTarget and Demandbase have been valuable parts of many companies’ tech stacks for a while now. While many have been using them separately, a partnership between the two platforms has made getting multi-layer intent data—that’s actionable for your sales and marketing teams—easier than ever.

Iron Horse CEO Uzair Dada sat down with Dara Such, VP, Customer Enablement & Data Strategy at TechTarget and Marne Reed, Head of Tech Partnerships at Demandbase to talk about this collaboration as the first installment in the new EGA Innovation Labs series.

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