What are buyers looking for when they’re preparing to make their purchase decision? 

Lucky for us, we don’t have to guess. 400+ senior marketing and sales leaders recently told us exactly what they’re looking for—and what requirements they have—when evaluating new products. 

As to figuring out how best to give them the information they’re looking for at this critical moment in the buyer’s journey, we brought together experts from Iron Horse, Demandbase and Sales Hacker to explore the results from the Enterprise Growth Alliance’s 2023 Buyer Insights Report and provide strategies accelerating your prospects’ path to purchase.