Mastering the Self-Serve Journey

How to better engage your buyers at the beginning of their journey.

Earlier this year, the Enterprise Growth Alliance published our 2023 Buyer Insights Report, presenting a picture of the modern buyer’s journey. The big takeaway – buyers prefer self-serve journeys. If your buyers are happy to do their own research, how do you make sure you’re their top choice?

To answer this question, we called together an all-star lineup of demand gen experts. They talk through the results of the report, dive into how the buyer’s journey has changed since 2020 (and how they expect it to change in the future) and how your company can keep potential buyers engaged— even if they’re intent on flying solo.

Mastering the Self Serve Journey Webinar

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