TechTarget (Nasdaq: TTGT) is the global leader in purchase intent-driven marketing and sales services that deliver business impact for enterprise technology companies. By creating abundant, high-quality editorial content across more than 150 highly targeted technology-specific websites and 1,125 channels, TechTarget attracts and nurtures communities of technology buyers researching their companies’ information technology needs
“TechTarget is excited to be part of the Enterprise Growth Alliance because the focus is on our two favorite things: customers and partners. We are eager to discuss new ideas with this community and even more excited about sharing those ideas with customers.”
— Jillian Coffin, SVP Customer Strategy & Experience
TechTarget is launching a new website in April 2023 to help business & IT leaders understand the critical role of sustainability in their Decision-Making, Purchasing and Operations:
Many teams are aware of the power of webinars, yet they still primarily use them in one-off campaigns. But when thoughtfully implemented as a series, webinars can support strategic ABM objectives. So, how do you get there?
Buyers use content to inform their decisions across their buyers’ journeys. They turn to content both before, and while they’re talking to a sales rep. Download this ebook to make sure you’re making the most of every digital interaction.
If you’re already using an ABM approach, you know it isn’t some sort of magic revenue easy button, but a component of a broader strategy. In this e-book, we explore three areas where teams can innovate with intent data to improve ABM outcomes.
We recognize that each customer has a unique set of goals, technologies and processes that play a role in a successful integration strategy. TechTarget has a dedicated team that works with marketing, sales, and operation leaders to ensure data workflow success.